USACA – Brand Development
USACA – Brand Development
USACA – Brand Development


The idea for this project was to create a new brand identity for the United States Cricket Association. To be seen amongst the best, like the NFL or NBA, Cricket must act as if they belong with the best. For this I created a strong, bold logo that could be used as a crest or seal. Additionally I created a new display typeface for promotional materials.


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USACA – Brand Development

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